What They Don't Tell You About Being a Business Owner

I hope this message finds you at the exciting beginning of the holiday buzz, sipping on something warm, and surrounded by twinkling lights. Now, let's have a little heart-to-heart about being a small business owner during this festive season, shall we?

You know that feeling when you're about to throw a party, and you're like, "What if nobody shows up?" Well, in our world, our "party" is the holiday shopping season, and that fear sometimes creeps in – will people stick with us, or will they be swayed by the big box stores and online shippers?

What they don't tell you is that no matter how many years you've been in business, you still live with the very real fears of "what if?" No matter how many seasons you survive and years you thrive, you have to work to remind yourself that you will continue to make it.

But here's the magic: we've got something that sets us apart, and that's YOU. Our incredible community of folks who get what it means to support a small business. Our party isn't your average soirée because you guys make it legendary. You never let us down, and for that, we're endlessly grateful.

This year, the national news is buzzing with fear-mongering tactics, trying to make us believe that this holiday season will be different, that folks won't shop, or they can't. But let me tell you, we are made of stronger stuff. With you by our side, our party is going to be the party of the year. Our customers are more than shoppers; you're change-makers.

So, let's show the world that the power of community and the joy of giving are thriving. This holiday season, we're rolling out the red carpet, ready to welcome you to our shindig like never before. Together, we'll create a shopping experience filled with purpose, positivity, and a whole lot of cheer…because YOU are the life of the party!